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Mikkel TschentscherWeb Developer
DanskEnglish

Shopify expert

A Shopify expert who fixes the theme himself instead of writing reports

A Shopify expert should be able to do both: point at what costs sales, and fix it in the code personally. I have worked in web development since 2010 and review your store with the numbers from Shopify Analytics alongside, so the recommendations are about where people actually drop off. I take no commission from app vendors.

+45 22 51 31 79
  • I usually reply the same day
  • Written estimate before work starts
Mikkel Tschentscher

  • Technically strong and reliable

    I feel I can stand behind his work 100%, he is technically extremely capable, and I therefore recommend to my clients that we use Mikkel for the web work.

    Susan DamGraphic designer and social media manager(translated from Danish)

  • My lifeline when something is urgent

    Mikkel Tschentscher is my lifeline when something is urgent and nobody else can work it out.

    Torben WieseSpeaker and booker(translated from Danish)

  • The technical help I cannot do without

    I would never be able to serve my clients as well as I do without Mikkel.

    Janni ClausenConference coordinator, Komponent and KL(translated from Danish)

Read every review

Shopify expert

Where the money usually is

  • Product page load time on mobile. Still the largest single loss in most Danish stores.
  • Search. People who search buy far more often than people who browse, and the default search is weak.
  • Variants and stock status. Unclear sold-out variants cost you people in the cart instead of on the product page.
  • Shipping information before checkout. Shipping cost as a surprise in the final step is the classic cause of abandoned carts.

How an engagement starts

I go through the store on mobile and desktop, look at the numbers in Shopify Analytics and make a list of what I would do, sorted by return on effort.

Then we work from the top. It is rarely necessary to commit to a larger engagement up front, because the first two or three items on the list usually stand on their own.

Apps and commission

There is a whole industry around recommending Shopify apps for referral commission. I do not accept it, and it is worth asking about when someone recommends you an app.

My rule of thumb: an app should do something that would take more than a day of coding to build, and it must not insert itself into the critical loading path.

What you get

Concrete deliverables, not a report of recommendations someone else has to find time for.

  • A store review

    On mobile and desktop with the numbers from Shopify Analytics alongside, so we see where people actually drop off.

  • A prioritised action list

    Sorted by return on effort, and worded so you can act on it with or without me.

  • The fixes executed

    I implement the items in the theme myself, so the recommendations do not end as a report in a drawer.

  • Impartial app recommendations

    No referral commission. If an app gets recommended, it is because the store needs it.

The work in practice

View all cases

How it works

Four steps. You know what happens when, and you can stop after any of them.

  1. 01

    We walk through the job

    A 20-30 minute call where you describe what needs to be built or repaired. I ask about platform, access and deadline, and tell you honestly if the job sits outside what I am good at.

  2. 02

    Review of your code

    Small jobs get a price after a short clarification. If a larger existing project needs a technical review first, we agree the price and scope of that review before I open the code.

  3. 03

    Written quote with a clear scope

    You get a firm agreement on what is included, what is not, and when it will be ready. If the scope changes along the way, we deal with it openly instead of letting it drift.

  4. 04

    Delivery in your own setup

    I work in your own repository and your own hosting and deliver in pieces you can see and approve. When we are done, you have the code, the access and documentation that makes you independent of me.

Brands I've worked with

  • MT Højgaard Danmark
  • Egmont
  • NNIT
  • Visma
  • Lomax
  • Pascal
  • able.
  • OOONO
  • Novo Nordisk Fonden
  • Energii
  • Maersk Tankers
  • Nordkysten Entreprenørfirmaet

Frequently asked questions

What does a Shopify expert cost?
The price is driven by the size of the store, how many apps and customisations need reviewing, and whether I should also execute the fixes. Tell me briefly about the store and you get a fixed price for a review, with a reply the same day.
What does a Shopify expert do?
Figures out why a store is not performing, and fixes it. In practice: a review of speed, apps, search and checkout flow, a prioritised list, and then the implementation itself in the theme.
Does the store need to be in Copenhagen for you to help?
No. I work for stores across the country, from Aalborg and Aarhus to Odense and Copenhagen, and everything happens remotely. All I need is access to the store and analytics.
Are you a Shopify Partner?
Yes, but it says less than people think, because partner status requires nothing but signing up. Better to ask how many stores someone has worked in and whether their code still runs in them.
Can you help with the product copy itself?
The structure, yes: what goes where and how it should look to search engines. The sales copy itself is not my field, and I would rather decline than deliver something mediocre.
Do you work with stores outside Denmark?
Yes, I have a few clients abroad, and I have done a fair amount of multi-language stores on Shopify Markets, particularly around hreflang and currency.
Do you recommend apps for commission?
No, never. Referral commission colours recommendations, and you should ask any advisor whether they receive it. My recommendations depend only on what the store needs.

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