Web development
Shopify expert
The difference between a Shopify expert and a Shopify consultant is usually whether they open the theme editor themselves. I do.
- Same-day reply
- Fixed price
- No lock-in
- Hands-on in the code
- Conversion analysis
- A faster store
- No app commissions
Service
Shopify expert
Where the money usually is
- Product page load time on mobile. It is still the largest single loss in most Danish stores.
- Search. People who search buy far more often than people who browse, and the default search is poor.
- Variants and stock status. If sold-out variants are not obvious, you lose people in the cart instead of on the product page.
- Shipping information before checkout. Shipping cost as a surprise in the final step is the classic cause of abandoned carts.
How an engagement usually starts
I go through the store on both mobile and desktop, look at the numbers in Shopify Analytics, and make a list of what I would do, sorted by return on effort.
Then we work from the top. It is rarely necessary to commit to a large engagement up front — the first two or three items on the list usually stand on their own.
On apps and commissions
There is a whole industry around recommending Shopify apps for referral commission. I do not accept it, and it is worth asking about when someone recommends you an app.
My position is simple: an app should do something that would take more than a day to build, and that does not insert itself into the critical loading path.
Deliverables
What you get
Concrete deliverables, not a report of recommendations someone else has to find time for.
- A store review
On mobile and desktop, with the numbers from Shopify Analytics alongside. Not a hunch, but where people actually drop off.
- A prioritised list
Sorted by return on effort. The first two or three items usually stand on their own.
- A faster product page
It is still the largest single loss in most Danish stores, and it is usually fixable.
- No app commissions
I do not accept referral commission. The recommendations depend only on what the store needs.
Process
How it works
Four steps. You know what happens when, and you can stop after any of them.
- 01
Get on a call
Twenty minutes where you explain what is going wrong and I ask the questions that decide the scope. I say so immediately if the job is not a fit.
- 02
I read the code
Before quoting I spend half a day to a day reading the project. You get an honest assessment of the state of things, including when it is worse than you hoped.
- 03
Fixed price and scope
You get a written quote with what is included, what is not, and when it is done. Not a three-month range you cannot plan around.
- 04
Delivery in your workflow
I work in your git repository and open pull requests that can be reviewed. Everything I touch is documented, so knowledge does not walk out the door with me.
Who does the work
I am the person you will be working with
My name is Mikkel and I have been building for the web since 2010. There is no project manager in between, and you will not get a junior on the job because the senior was busy. What you agree is what gets built, and I am the one building it.
Day to day I am a partner at Bigum&Co, and I have worked on more than 400 projects across ecommerce, pharma, construction and the public sector. Call or write — I usually reply the same day, and I will say straight away if the job is not a fit.
- Experience
- 16 yrs
- Projects
- 400+
- Rating
- 5.0
- Reply time
- Same day
In depth
Shopify expert
Where the money usually is
Product page load time on mobile. It is still the largest single loss in most Danish stores, and still what fewest people address, because it is not visible in the store's own analytics.
Search. People who use the search box buy far more often than people who browse, and Shopify's default search is not good. It does not find synonyms, it handles typos badly, and it does not weight stock status. Better search is one of the few places an app is genuinely worth the money.
Variants and stock status. If sold-out variants are not obvious on the product page, you lose people in the cart instead, which is a worse experience than being told immediately.
Shipping information before checkout. Shipping cost as a surprise in the final step is the classic cause of abandoned carts, and it is also just rude.
On apps and referral commission
There is a whole industry around recommending Shopify apps for commission. Some of the most shared recommendation lists are written by people who earn on every click. That does not necessarily make the recommendation wrong, but it is worth knowing and worth asking about.
I do not accept it. In return I have a fairly strict position on when an app is worth having: it should do something that would take more than a day to build, and it must not insert itself into the critical loading path.
That rules out a surprisingly large share of what gets installed. A newsletter popup, a badge on the product page, a counter showing how many people are looking right now — all things that can be built into the theme, and that cost both subscription and speed when they arrive as apps.
Reviews
What people say about me
Mikkel is a man after my own heart. Executes at lightning speed, has an eye for detail and is always there when you need him. It does not get better than that.
Tini Owild(translated from Danish) He is simply a pro. Highly competent and precise, brings good input, and is a huge support.
Carsten Johan Thessen(translated from Danish) I have never come across a developer as dedicated and capable as Mikkel.
Jonas Krogslund(translated from Danish)
Services
Why me
- 16 years of experience
I have built for the web since 2010 and seen most of the ways a project can come off the rails. It makes the estimates more honest.
- 400+ projects
Across ecommerce, pharma, construction and the public sector. Chances are I have seen something close to your job before.
- You talk to the person coding
No project manager in between, and no junior on the job because the senior was busy. What you agree is what gets built.
Brands I have worked with
A selection. Some freelance, some through agencies, some across several years.
Questions
Frequently asked questions
- Are you a Shopify Partner?
- Yes, but it says less than people think. Partner status requires nothing but signing up. Better to ask how many stores they have worked in and whether their code is still running in them.
- Can you help with the product copy?
- Structure, yes — what goes where and how it should look to search engines. The sales copy itself is not my field, and I would rather say no than deliver something mediocre.
- Do you work with stores outside Denmark?
- Yes. Multi-language stores on Shopify Markets are something I have done a fair amount of, particularly around hreflang and currency.
- Are you a Shopify Partner?
- Yes, but it says less than people think — partner status requires nothing but signing up. Better to ask how many stores they have worked in and whether their code is still running.
- Can you help with product copy?
- Structure, yes — what goes where and how it should look to search engines. The sales copy itself is not my field, and I would rather say no than deliver something mediocre.
- Do you work with stores outside Denmark?
- Yes. Multi-language stores on Shopify Markets are something I have done a fair amount of, particularly around hreflang and currency.