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SEO in Copenhagen

SEO in Copenhagen from a consultant based right nearby

If you are looking for SEO help in Copenhagen, I am based in Herlev and happy to come by your office. I have worked with search engine optimisation since 2010 and help local shops as well as companies selling nationwide. You talk directly to me, not to an account manager.

+45 22 51 31 79
  • I usually reply the same day
  • Written estimate before work starts
Mikkel Tschentscher
  • The technical help I cannot do without

    I would never be able to serve my clients as well as I do without Mikkel.

    Janni ClausenConference coordinator, Komponent and KL(translated from Danish)
  • Sets the standard for other suppliers

    Warning: work with Mikkel and you risk damaging your relationship with every other supplier you have. It happens because he sets, by nature, an extraordinary standard for flexibility, decency and not least delivery time.

    Thomas Von BigumInstructor(translated from Danish)
  • Carries the project all the way through

    When you work with Mikkel, you can be certain the project gets carried 100% of the way.

    Simon Bille Hjort MartinsenColleague at Bigum&Co(translated from Danish)

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SEO in Copenhagen

Local search in Copenhagen

If you have a physical address customers visit, there is a particular discipline to work with: the Google Business Profile, consistent address details across the web and reviews that do not stall.

It does not sound like much, but for a shop, clinic or restaurant in Copenhagen it is often what moves the most, and it rarely stands finished.

Typical tasks for Copenhagen businesses

  • Google Business Profile set up properly with categories, opening hours and photos that are current.
  • Landing pages for the districts and searches where having one genuinely makes sense.
  • A technical review of the site, so the local work is not built on a leaky foundation.
  • A simple process for gathering reviews through the customer contact you already have.
  • Keyword work that separates local searches from nationwide ones.

Freelance SEO rather than an agency

Copenhagen is full of SEO agencies, and they have their place when content and ads need producing at scale. But at an agency, part of the budget goes to meetings, coordination and account managers.

With me it goes to the work. I am one person with a developer background who both analyses and implements, and you get my direct number instead of a shared inbox.

What you get

Concrete deliverables, not a report of recommendations someone else has to find time for.

  • Google Business Profile

    Completed in full with the right categories, current opening hours and photos showing the place as it looks now.

  • Consistent business data

    Name, address and phone number identical everywhere they appear. Inconsistencies here cost visibility in the map pack.

  • Local landing pages

    Only where they can be filled with real content. Thirty identical city pages do more harm than good, and I do not build those.

  • Reviews in motion

    A routine for requesting reviews that fits your customer contact and keeps running after the first few weeks.

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How it works

Four steps. You know what happens when, and you can stop after any of them.

  1. 01

    Crawl and data review

    I crawl the entire site and go through Search Console for indexing errors, coverage and search terms. That gives a picture of how far from your potential you are before anyone touches anything.

  2. 02

    Prioritised by impact

    The findings go into a list sorted by what moves the most for the least work. Each item comes with its reasoning, so you can challenge the priorities if you disagree.

  3. 03

    Implementation in the code

    The fixes are written and shipped by me: redirects, canonical tags, structured data, speed. If you have your own dev team, I deliver precise, testable tickets for them instead.

  4. 04

    Measuring the effect over time

    Rankings and organic traffic are tracked in the weeks that follow, and you get a short status every month. If a number goes the wrong way, I dig into why instead of dressing up the graph.

Brands I've worked with

  • MT Højgaard Danmark
  • Egmont
  • NNIT
  • Visma
  • Lomax
  • Pascal
  • able.
  • OOONO
  • Novo Nordisk Fonden
  • Energii
  • Maersk Tankers
  • Nordkysten Entreprenørfirmaet

Frequently asked questions

What does SEO in Copenhagen cost?
It depends on the scope: whether it concerns local visibility, the whole site or both, and whether you want a one-off task or an ongoing collaboration. Call or write, we clarify it in a few minutes, and you get a concrete quote. I get back to you the same day.
What is the difference between local SEO and regular SEO?
Local SEO is about appearing when people search with a place in mind, especially in the map pack at the top of Google. It is driven by the business profile, reviews and consistent business data, whereas regular SEO concerns the site's content, technology and links. Most local businesses need both.
Do you only work with businesses in Copenhagen?
No, about half my clients are elsewhere in the country, including Aarhus, Odense and Aalborg, and a few abroad. The only difference is that meetings there happen on video instead of over a cup of coffee.
How quickly can you see results from SEO?
Honest answer: months. Improvements to the business profile can show in the map pack within weeks, while organic rankings typically build over three to six months. No serious consultant in Copenhagen or anywhere else can promise you faster.
Will you come to us?
Yes, in Copenhagen and the surrounding area I am happy to come out, both at the start and along the way. Most ongoing work is best handled over video and email though, so the time goes to the tasks rather than to transport.
Can you help with reviews?
With making them arrive steadily, yes. We build a simple routine into the customer contact you already have, so it does not feel pushy. I do not write reviews and I do not buy them, because fake reviews put the whole profile at risk.
We have no physical shop. Is local SEO still relevant?
To a lesser degree. Without an address customers visit, the map pack is not your fight, and ordinary SEO is what counts. People do still search with a city name for advisers and service businesses though, and those searches can certainly be worked on.
How do we get started?
Send an email to hello@mikkeltschentscher.dk or call +45 22 51 31 79 with your web address and a few words about what you want to achieve. I will get back to you the same day with my initial assessment and a suggested next step.