SEO
SEO consultant
Most SEO reports I have seen end up in a folder. Not because they were wrong, but because there was nobody to carry them out. I deliver the work, not the list of work.
- Same-day reply
- Fixed price
- No lock-in
- 16 years as a developer
- Fixes, not recommendations
- No lock-in period
- Reporting you can read
Service
SEO consultant
What an engagement looks like
I start by finding out what is actually in the way. Sometimes it is technical, sometimes it is content, and sometimes it is that someone restructured the site three years ago without redirects and nobody ever noticed.
Then we make a prioritised list with the highest return on effort at the top. I do not start optimising titles on pages that are blocked in robots.txt.
What I take on
- Indexing: which pages are in, which should be, and which definitely should not be.
- Site structure and internal linking, the most overlooked lever on almost every site.
- Speed and Core Web Vitals, measured on real visitors rather than only in a test tool.
- Titles, descriptions and headings, written so they also make sense to a human.
- Structured data that matches what the page actually says.
On reporting
You get a short monthly update with what was done, what moved in the numbers, and what comes next. Not fifteen pages of graphs from a dashboard you also have access to.
I also write when nothing has happened. SEO takes time, and it is more useful to know we are waiting than to get a report that makes a flat line look like progress.
Deliverables
What you get
Concrete deliverables, not a report of recommendations someone else has to find time for.
- A technical review
A full crawl plus Search Console, with the findings that actually matter flagged and the rest filtered out.
- A prioritised plan
Sorted by return on effort, with a reason for each item so you can judge it yourselves.
- Fixes as pull requests
The work delivered in your own repository, ready for review. Not recommendations someone else has to find time for.
- A monthly update
Half a page: what was done, what moved, what comes next. Including the months where the answer is nothing.
Process
How it works
Four steps. You know what happens when, and you can stop after any of them.
- 01
Find what blocks you
I start with a full crawl and a review of Search Console. There is nearly always something technical in the way that makes the rest of the work wasted if it is not cleared first.
- 02
A prioritised list
Everything I find gets sorted by return on effort. You can see the reasoning behind each item, so you can judge for yourself whether I am right.
- 03
The fixes get made
I deliver the work as pull requests in your own repository, not as recommendations someone else has to find time for. That is the whole reason to hire a developer for SEO.
- 04
Measurement and follow-up
We measure before and after on real visitors. You get a short monthly update, including the months where nothing happened, because that is information too.
Who does the work
I am the person you will be working with
My name is Mikkel and I have been building for the web since 2010. There is no project manager in between, and you will not get a junior on the job because the senior was busy. What you agree is what gets built, and I am the one building it.
Day to day I am a partner at Bigum&Co, and I have worked on more than 400 projects across ecommerce, pharma, construction and the public sector. Call or write — I usually reply the same day, and I will say straight away if the job is not a fit.
- Experience
- 16 yrs
- Projects
- 400+
- Rating
- 5.0
- Reply time
- Same day
In depth
SEO consultant
What an SEO consultant does when the work is honest
There are two kinds of SEO work. One is finding what stands in the way and removing it. The other is building something new that deserves to rank. Both are real, but they come in that order, and that is where most engagements go wrong.
I always start with the first. A crawl of the whole site, a review of Search Console and a look at what actually gets served to a crawler. That nearly always turns something up: pages blocked without anyone knowing, canonicals pointing the wrong way, a restructure from 2022 where redirects were never set up, category pages with parameters that created a thousand duplicates.
It is not glamorous, and it is not what gets sold at conferences. But on most Danish sites there are two to five months of work hidden there that returns more than any content project would.
Only afterwards does it make sense to talk about content and which searches you should go after at all. There is no point writing a good page for a term if it lands in a section Google does not crawl properly.
Freelancer or agency
An agency makes sense when a lot of content needs producing, ads running and links building at the same time. There is a machine and it scales in a way one person cannot.
A freelancer makes sense in three situations. When the problem is technical and has to be solved in the code. When the budget should go to work rather than coordination and account meetings. And when you need someone who can say no to a bad idea without first checking with an account manager who has a budget to defend.
There is a downside worth naming: I cannot take five jobs at once, and I have no colleague to step in if I am ill. For ongoing operation of a large site that can be a real argument for an agency.
The two do not exclude each other either. I regularly work alongside agencies where they do content and ads and I take the technical side. It works fine as long as we agree on who decides what.
Reviews
What people say about me
Mikkel is a man after my own heart. Executes at lightning speed, has an eye for detail and is always there when you need him. It does not get better than that.
Tini Owild(translated from Danish) He is simply a pro. Highly competent and precise, brings good input, and is a huge support.
Carsten Johan Thessen(translated from Danish) I have never come across a developer as dedicated and capable as Mikkel.
Jonas Krogslund(translated from Danish)
Services
Why me
- 16 years of experience
I have built for the web since 2010 and seen most of the ways a project can come off the rails. It makes the estimates more honest.
- 400+ projects
Across ecommerce, pharma, construction and the public sector. Chances are I have seen something close to your job before.
- You talk to the person coding
No project manager in between, and no junior on the job because the senior was busy. What you agree is what gets built.
Brands I have worked with
A selection. Some freelance, some through agencies, some across several years.
Questions
Frequently asked questions
- How long before anything shows?
- Technical fixes can land within a couple of weeks. Anything involving building authority on new topics takes months. If someone promises you faster, ask what they mean by it.
- Can you work alongside our current agency?
- Yes, and I do it regularly. I typically take the technical side while they do content and links. It works as long as we agree on who decides what.
- Do you write the content too?
- Structure and briefs, yes. Longer subject-matter articles I do not write — there are people much better at it than me, and I am happy to recommend someone.
- What does having you on cost?
- It depends on the size of the site and whether it is a scoped engagement or ongoing work. Send a link, I will take a quick look and give a fixed price for the first stage.
- Do you work with links?
- Not buying links, no. I work on internal linking, which is underrated and free, and I am happy to help work out where it makes sense to be mentioned. But I do not buy placements.
- How often do we need to meet?
- As little as possible. A short monthly update and a meeting when a decision has to be made. Hours spent on status meetings are hours not spent on the work.