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Web development

Ecommerce development

A webshop is rarely hard to build. The hard part is getting product data, inventory, shipping and payments to line up with the systems the business already runs on.

+45 22 51 31 79
  • Same-day reply
  • Fixed price
  • No lock-in
  • Shopify or WooCommerce
  • ERP integration
  • Shipping and pickup points
  • Measurable conversion

Service

Ecommerce development

Choosing the platform

Shopify for most. It costs a subscription, but you stop worrying about hosting, security and updates, and the checkout is among the best there is.

WooCommerce if content matters more than commerce, if there are very specific rules for pricing and customers, or if there is already a WordPress site the shop should sit naturally on top of.

What decides whether the shop sells

  • How fast the product page shows something usable on a phone over 4G.
  • Whether people can find what they are after without the menu. Search and filters are underrated.
  • Whether shipping and delivery time are clear before anyone types an address.
  • Whether stock status is true. Nothing costs more goodwill than an order cancelled after the fact.

After launch

A webshop is not finished at launch, it has started. I set the measurement up so you can see where people drop off, and typically do a review after four to six weeks when there is enough data to say something.

That is where most of the real improvements get found. Not in the workshop beforehand.

Deliverables

What you get

Concrete deliverables, not a report of recommendations someone else has to find time for.

  • A platform chosen on evidence

    Shopify or WooCommerce, chosen for the catalogue and the systems that need to talk — not by habit.

  • Integrations that hold

    To ERP, inventory and shipping, with error handling so an order does not vanish if a system is down for twenty minutes.

  • Measurement from day one

    So you can see where people drop off, rather than guessing four weeks after launch.

  • A review after four weeks

    Once there is enough data to say something. That is where most of the real improvements get found.

Process

How it works

Four steps. You know what happens when, and you can stop after any of them.

  1. 01

    Get on a call

    Twenty minutes where you explain what is going wrong and I ask the questions that decide the scope. I say so immediately if the job is not a fit.

  2. 02

    I read the code

    Before quoting I spend half a day to a day reading the project. You get an honest assessment of the state of things, including when it is worse than you hoped.

  3. 03

    Fixed price and scope

    You get a written quote with what is included, what is not, and when it is done. Not a three-month range you cannot plan around.

  4. 04

    Delivery in your workflow

    I work in your git repository and open pull requests that can be reviewed. Everything I touch is documented, so knowledge does not walk out the door with me.

Mikkel Tschentscher
Available for new work

Who does the work

I am the person you will be working with

My name is Mikkel and I have been building for the web since 2010. There is no project manager in between, and you will not get a junior on the job because the senior was busy. What you agree is what gets built, and I am the one building it.

Day to day I am a partner at Bigum&Co, and I have worked on more than 400 projects across ecommerce, pharma, construction and the public sector. Call or write — I usually reply the same day, and I will say straight away if the job is not a fit.

Experience
16 yrs
Projects
400+
Rating
5.0
Reply time
Same day
+45 22 51 31 79

In depth

Ecommerce development

Shopify or WooCommerce

Shopify for most. It costs a subscription, but you stop worrying about hosting, security and updates, and the checkout is among the best there is. That last part matters more than people expect — checkout is where money gets lost, and Shopify has spent years making it good.

WooCommerce if content matters more than commerce. If you have a large site with articles, guides and case studies where the shop is a part of it rather than the whole thing, keeping it in one place makes sense. The same goes if there are very specific rules for pricing, customer groups or discounts that Shopify cannot do without Plus.

What I advise against is choosing by what the vendor is used to. It is a real factor in this industry, and it is not always the same as what the store needs.

If the catalogue is past a couple of thousand SKUs with serious growth ahead, I usually say out loud when WooCommerce would get heavy. It is not my call, but you should have the grounds for it.

What decides whether the shop sells

How fast the product page shows something usable on a phone over 4G. Not on a computer on the office network, where everything is fast. That gap is where most stores lose money without knowing it.

Whether people can find what they are after without the menu. Search and filters are underrated, and poor search is expensive, because the people searching are the ones closest to buying.

Whether shipping and delivery time are clear before anyone types an address. Surprises in the last step of checkout are the classic cause of abandoned carts.

Whether stock status is true. Nothing costs more goodwill than an order cancelled the next day. It is also where the inventory integration either proves its worth or turns out to have been built too loosely.

Reviews

What people say about me

  • Mikkel Tschentscher is my lifeline when something is urgent and nobody else can work it out.
    Torben Wiese(translated from Danish)
  • Mikkel is a man after my own heart. Executes at lightning speed, has an eye for detail and is always there when you need him. It does not get better than that.
    Tini Owild(translated from Danish)
  • He is simply a pro. Highly competent and precise, brings good input, and is a huge support.
    Carsten Johan Thessen(translated from Danish)

Services

Why me

  • 16 years of experience

    I have built for the web since 2010 and seen most of the ways a project can come off the rails. It makes the estimates more honest.

  • 400+ projects

    Across ecommerce, pharma, construction and the public sector. Chances are I have seen something close to your job before.

  • You talk to the person coding

    No project manager in between, and no junior on the job because the senior was busy. What you agree is what gets built.

Brands I have worked with

A selection. Some freelance, some through agencies, some across several years.

  • MT Højgaard Danmark
  • Egmont
  • NNIT
  • Visma
  • Lomax
  • Pascal
  • able.
  • OOONO
  • Novo Nordisk Fonden
  • Energii
  • Maersk Tankers
  • Nordkysten Entreprenørfirmaet

Questions

Frequently asked questions

Can you move our existing webshop?
Yes. Products, customers and order history can move between most platforms. The critical part is the URL structure and the redirects that protect the organic traffic.
Do we need a design first?
It helps, but it is not required. A good Shopify theme adapted to your identity goes a long way, and the price difference against a design from scratch is considerable.
Do you handle payments and shipping contracts?
I set up the technical side, but the agreements with payment and shipping providers are yours to make. I am happy to say what I have seen work well.
Can you move our existing webshop?
Yes. Products, customers and order history can move between most platforms. The critical part is the URL structure and the redirects that protect the organic traffic.
Do you handle payments and shipping contracts?
I set up the technical side, but the agreements with payment and shipping providers are yours to make. I am happy to say what I have seen work well.
What does a webshop cost?
It depends on product count, integrations and whether a design exists. I have a page on exactly that, and I am happy to give a fixed quote once I know those three things.

Experience

2023 – PresentBigum&CoPartner & CEOUpskilling in AI and digital marketing — 10,000+ satisfied students since 2012.
2024 – PresentKurvemagernePartnerRepair of wicker chairs and design classics — Denmark's largest wicker chair workshop.
2010 – PresentSelvstændigWeb DeveloperEffective digital solutions that convert and are easy to manage.

Past Roles

2021 – 20231260 A/SPartner & CTODigital agency with 20+ employees specializing in performance marketing. Sold to Standout Media.
2014 – 2016Barko A/SCo-founder & CTOFrom dog food on a subscription to a goodiebox with more than 1,000 active subscribers.
2012 – 2016Bigum&CoCo-founder & CTOCo-founded the education company and built the internal technical platform.

Sound like a fit?