SEO
eTilbudsavis
Technical SEO across borders
SEO analysis and technical optimisation focused on indexing, landing pages and visibility in Google.
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Ecommerce SEO
Webshop SEO that makes your category pages pull in customers
Webshop SEO is mostly about structure: categories, filtering, product data and what happens to discontinued items. I have worked with Shopify and WooCommerce shops since 2010 and adjust templates and configuration myself. The result is a shop Google can navigate and category pages that can rank.
- I usually reply the same day
- Written estimate before work starts
Ecommerce SEO
Category pages carry most of it
People search for the category, not the SKU. Women's running shoes has search volume, the exact model name usually does not. Yet category pages are often the most neglected part of the shop, with a couple of lines of text if any at all.
I make the category structure match how people search and give the important categories content that helps a customer choose. Not a lump of text hidden under the products, but something placed where it is relevant to read.
Typical SEO tasks in a webshop
- Deciding which filter combinations deserve an indexable page, and closing the rest off with canonicals or robots.
- Removing duplicates where the same product list exists at five URLs because sorting sits in the address.
- Setting up product schema with price and stock status so products can earn rich results.
- Cleaning up pagination so products are not buried on page seven where no crawler goes.
- Establishing a fixed rule for discontinued items so earned traffic does not end in a 404.
- Writing unique copy for the categories and top products that earn the most.
Discontinued products
It is the decision most shops never make: a product page that has earned rankings over three years gets deleted, and the traffic lands on a 404.
My rule is simple. If the item is coming back, the page stays with a clear message. If it is not, we redirect to the closest replacement rather than the front page. If no replacement exists, we keep the page and point it at the category.
What you get
Concrete deliverables, not a report of recommendations someone else has to find time for.
- A category structure
Built around how customers search, not around how the range is organised in your ERP system.
- Filters under control
Clear rules for which filter combinations may be indexed, implemented in the shop's configuration by me.
- Product data and schema
Structured data with price and stock status matching what the customer sees on the page, so you can earn rich results.
- Rules for discontinued items
A fixed procedure for what happens to product pages when an item is discontinued, so three years of earned traffic is not thrown away.
The work in practice
View all casesShopify
OOONO
Shopify across markets
Shopify development across markets with theme changes, tracking and ongoing improvements to the store.
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How it works
Four steps. You know what happens when, and you can stop after any of them.
- 01
Crawl and data review
I crawl the entire site and go through Search Console for indexing errors, coverage and search terms. That gives a picture of how far from your potential you are before anyone touches anything.
- 02
Prioritised by impact
The findings go into a list sorted by what moves the most for the least work. Each item comes with its reasoning, so you can challenge the priorities if you disagree.
- 03
Implementation in the code
The fixes are written and shipped by me: redirects, canonical tags, structured data, speed. If you have your own dev team, I deliver precise, testable tickets for them instead.
- 04
Measuring the effect over time
Rankings and organic traffic are tracked in the weeks that follow, and you get a short status every month. If a number goes the wrong way, I dig into why instead of dressing up the graph.
Brands I've worked with
Frequently asked questions
- What does webshop SEO cost?
- It depends mainly on the number of products and categories, which platform the shop runs on, and whether I am also implementing the changes. Send a link to the shop, we clarify the scope briefly, and you get a concrete quote. Same-day reply.
- How does webshop SEO differ from regular SEO?
- The core principles are the same, but a webshop has far more pages, automatically generated URLs and a range that changes constantly. So filter management, product data and handling of discontinued items matter far more than on an ordinary company site.
- Do you help webshops across the country?
- Yes. A webshop is optimised through access to the admin and the data, so it does not matter whether the warehouse is in Copenhagen, Aarhus, Odense or Aalborg. I work remotely from Herlev and gladly take an in-person meeting in the Copenhagen area.
- How quickly can you see results from SEO?
- For webshops the same honest answer applies as for everyone else: months rather than days. Cleaning up indexing can register within a few weeks, while new rankings on category searches typically build over three to six months. Seasonality plays a role too, so we plan around it.
- Our product copy comes from the supplier. Is that a problem?
- It is a problem for the items everyone else also sells, because nobody stands out with identical copy. The solution is rarely rewriting four thousand descriptions, but making categories and filtering better than the competition's and writing your own copy for the products that earn the most.
- Do you work with both Shopify and WooCommerce?
- Yes, and with custom-built shops. Shopify has fixed constraints in its URL structure you have to work around, while WooCommerce gives freer rein and therefore more ways to make a mess. I know the pitfalls on both platforms from my own projects.
- What about Google Shopping feeds?
- I am happy to set up the feed and fix the fields that get products rejected in Merchant Center. Bid management on the ads is not my area, but I gladly collaborate with whoever runs it.
- What about product reviews?
- Reviews help both conversion and visibility if they are marked up with schema. They just have to be genuine and come from customers who bought. Anything else risks the whole shop's credibility with Google.