SEO
SEO optimisation for your website
The order matters more than people think. There is no point writing better titles for pages Google cannot reach, and no point building links to a site that takes five seconds to show anything.
- Same-day reply
- Fixed price
- No lock-in
- Blockers first
- Measured on real visits
- Fixes in the code
- No lock-in period
Service
SEO optimisation for your website
Step one: what blocks you
I go through which pages are indexed and compare with which should be. It almost always turns something up: category pages with parameters that created a thousand duplicates, a canonical pointing at the front page, or an entire section sitting behind a login.
At the same time I look at response times and at what actually gets loaded when a page renders. That is often where the biggest single win is.
Step two: structure and internal linking
Pages reachable only through a search box or a menu three levels down rarely get the weight they deserve. A large part of the work is making the important pages easier to reach, both for visitors and for crawlers.
It is also where you find pages competing with each other for the same term. Two mediocre pages on the same topic always do worse than one good one.
Step three: what is on the page
- Titles containing what people actually search for, not what you call the product internally.
- One h1 per page, and a heading structure readable without seeing the page.
- Descriptions written to be clicked, not just to exist.
- Images with alt text that describes the image, not a list of keywords.
Deliverables
What you get
Concrete deliverables, not a report of recommendations someone else has to find time for.
- Blockers removed
Everything preventing indexing: robots, canonicals, noindex, redirect chains and pages behind a login that should not be.
- A corrected site structure
Important pages closer to the front page, and pages competing with each other for the same term merged into one.
- Titles and descriptions
Written for what people actually search, not for what the product is called internally.
- Measured effect
Before and after numbers from Search Console on the pages we touched, so we can see whether it worked.
Process
How it works
Four steps. You know what happens when, and you can stop after any of them.
- 01
Find what blocks you
I start with a full crawl and a review of Search Console. There is nearly always something technical in the way that makes the rest of the work wasted if it is not cleared first.
- 02
A prioritised list
Everything I find gets sorted by return on effort. You can see the reasoning behind each item, so you can judge for yourself whether I am right.
- 03
The fixes get made
I deliver the work as pull requests in your own repository, not as recommendations someone else has to find time for. That is the whole reason to hire a developer for SEO.
- 04
Measurement and follow-up
We measure before and after on real visitors. You get a short monthly update, including the months where nothing happened, because that is information too.
Who does the work
I am the person you will be working with
My name is Mikkel and I have been building for the web since 2010. There is no project manager in between, and you will not get a junior on the job because the senior was busy. What you agree is what gets built, and I am the one building it.
Day to day I am a partner at Bigum&Co, and I have worked on more than 400 projects across ecommerce, pharma, construction and the public sector. Call or write — I usually reply the same day, and I will say straight away if the job is not a fit.
- Experience
- 16 yrs
- Projects
- 400+
- Rating
- 5.0
- Reply time
- Same day
In depth
SEO optimisation for your website
The order matters more than the effort
The most common failure in SEO work is not doing too little. It is doing the right things in the wrong order. There is no point writing better titles for pages Google cannot reach, and no point building authority for a site that takes five seconds to show anything on a phone.
So the order is always the same. First we find out whether the pages can be indexed at all and whether they are. Then whether they can be reached — by visitors and by crawlers — within a couple of clicks. Then whether they load fast enough that anyone stays. And only then what is on them.
That also means the first stretch of work is often invisible from outside. No new pages get written, and nothing changes that a director can see. In return it is usually where the biggest single win sits, and it is cheaper than producing content.
Once the foundation is right, everything that follows is worth more. A new page on a healthy site ranks faster than the same page on a site with three layers of redirects and a slow server.
On pages competing with themselves
One of the most overlooked problems on Danish sites is having several pages about the same thing. Typically because a blog article was written about a topic that also has a product page, and later a campaign landing page. All three are about the same subject, and they now split the authority that could have sat in one place.
Google picks which one to show, and often picks the wrong one — the 2019 blog post instead of the page that actually sells something. You can see it directly in Search Console: same query, landing page changing week to week.
The fix is rarely deletion. It is deciding which page should be the real one, moving the best content there, and redirecting the rest. It is quick work with a large effect, and it is one of the first things I look for.
Reviews
What people say about me
Mikkel Tschentscher is my lifeline when something is urgent and nobody else can work it out.
Torben Wiese(translated from Danish) Mikkel is a man after my own heart. Executes at lightning speed, has an eye for detail and is always there when you need him. It does not get better than that.
Tini Owild(translated from Danish) He is simply a pro. Highly competent and precise, brings good input, and is a huge support.
Carsten Johan Thessen(translated from Danish)
Services
Why me
- 16 years of experience
I have built for the web since 2010 and seen most of the ways a project can come off the rails. It makes the estimates more honest.
- 400+ projects
Across ecommerce, pharma, construction and the public sector. Chances are I have seen something close to your job before.
- You talk to the person coding
No project manager in between, and no junior on the job because the senior was busy. What you agree is what gets built.
Brands I have worked with
A selection. Some freelance, some through agencies, some across several years.
Questions
Frequently asked questions
- Can you guarantee a ranking?
- No, and neither can anyone else. What I can speak to is what is standing in the way right now, and what usually happens once it is cleared.
- We have had SEO done before with no effect. Why would it work now?
- I do not know until I have seen what was done. Often the work was fine, but it was never implemented, or it was implemented on top of a technical problem that was never solved.
- How much do we have to do ourselves?
- For the technical side, close to nothing beyond giving me access. For content I need you, because you know things about your field that I do not.
- How quickly does an effect show?
- Technical fixes can land in two to four weeks once the pages have been recrawled. Anything about building authority on new topics takes months. If someone promises faster, ask what they mean.
- Does the same apply to a webshop?
- The principles are the same, but webshops have their own problems around filters, variants and discontinued products. I have a separate page for that.
- Do we need to write more content?
- Maybe, but rarely first. On most sites I meet there is more to gain from making the existing content findable than from producing more of it.