SEO
eTilbudsavis
Technical SEO across borders
SEO analysis and technical optimisation focused on indexing, landing pages and visibility in Google.
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SEO optimisation for your website
SEO optimisation of your website in the right order
SEO optimisation is about making your website visible for the searches your customers actually use. I have optimised websites since 2010 and fix the technical work, the structure and the on-page elements myself. You get a prioritised plan and improvements you can measure in Search Console.
- I usually reply the same day
- Written estimate before work starts
SEO optimisation for your website
Step one: remove what blocks you
I go through which pages are indexed and compare with which should be. That often reveals something surprising: category pages with parameters that created hundreds of duplicates, a canonical pointing at the front page, or a whole section behind a login.
At the same time I measure response times and look at what the browser really fetches when a page loads. Speed is often the biggest single win, and it can be taken early in the process.
Step two: structure and internal linking
Pages reachable only through a search box or a menu three levels down rarely get the weight they deserve. A large part of the optimisation is making the important pages easier to reach for visitors and crawlers alike.
This is also where I find pages competing with each other for the same keyword. Two half-decent pages on the same topic almost always do worse than one thorough one.
Step three: on-page optimisation of the content
- Page titles with the words people actually search, not your internal product names.
- One H1 per page and a heading structure that makes sense without seeing the design.
- Meta descriptions written to earn the click in the search result.
- Alt texts that describe the image instead of listing keywords.
- Internal links with meaningful anchor text between related pages.
What you get
Concrete deliverables, not a report of recommendations someone else has to find time for.
- Blockers removed
Everything preventing indexing: robots.txt, canonicals, noindex, redirect chains and pages hiding behind a login.
- A better site structure
The important pages moved closer to the front page, and pages cannibalising each other's keywords merged into one strong page.
- Optimised titles and descriptions
Written from search data so they match what people type into Google and still sound like you.
- Documented effect
Before-and-after numbers from Search Console for the pages we changed, so you can see whether the work paid off.
The work in practice
View all casesHow it works
Four steps. You know what happens when, and you can stop after any of them.
- 01
Crawl and data review
I crawl the entire site and go through Search Console for indexing errors, coverage and search terms. That gives a picture of how far from your potential you are before anyone touches anything.
- 02
Prioritised by impact
The findings go into a list sorted by what moves the most for the least work. Each item comes with its reasoning, so you can challenge the priorities if you disagree.
- 03
Implementation in the code
The fixes are written and shipped by me: redirects, canonical tags, structured data, speed. If you have your own dev team, I deliver precise, testable tickets for them instead.
- 04
Measuring the effect over time
Rankings and organic traffic are tracked in the weeks that follow, and you get a short status every month. If a number goes the wrong way, I dig into why instead of dressing up the graph.
Brands I've worked with
Frequently asked questions
- What does SEO optimisation cost?
- It depends on three things: how many pages your site has, which platform it runs on, and whether the content needs work as well. Send a link and I will get back to you the same day with a couple of clarifying questions and then a concrete quote.
- What does SEO optimisation actually mean?
- SEO stands for search engine optimisation. SEO optimisation of a website means improving its technical setup, structure and content so it ranks higher in Google's organic results and attracts more relevant visitors.
- Do you optimise websites outside Copenhagen?
- Yes, most of the work happens remotely, so I have clients in Aarhus, Odense, Aalborg and many smaller towns. My base in Herlev only matters if you would like to meet in person.
- How quickly can you see results from SEO?
- It takes months, not days, and that is worth being honest about. Technical improvements can show after two to four weeks once Google has recrawled the pages, while visibility on new keywords typically needs three to six months of work before the curve really moves.
- We have tried SEO before with no effect. Why would it work now?
- I can only answer that once I have seen what was done. In my experience the work was often perfectly fine but never implemented, or it was layered on top of a technical problem nobody had spotted. Both are quick for me to check.
- Do we need to write more content?
- Maybe, but rarely as the first step. On most sites there is more to gain from making the existing content findable and cleaning up the structure than from producing new pages on top of a shaky foundation.
- Can a webshop be optimised the same way?
- The core principles are the same, but webshops have particular challenges around filters, variants and discontinued products. I cover those on a separate page about ecommerce SEO.
- Which tools do you use?
- Search Console and Analytics as the foundation, a crawler for technical reviews and keyword data from the usual tools. More important than the tools, though, is judging which findings actually matter for your particular business.