WordPress
Sokkelund
Menus, booking and gift cards in one place
A WordPress website for the restaurant with booking, menus and gift cards gathered in one place.
Visit sokkelund.dk
WordPress developer
A WordPress developer who builds the theme himself instead of stacking plugins
I have worked as a WordPress developer since version 3 and have built, repaired and taken over WordPress sites in a large share of my 400+ projects. You get custom themes without a page builder, fewer plugins and a site that is still fast in two years. And you talk directly to the person writing the code.
- I usually reply the same day
- Written estimate before work starts
WordPress developer
Custom themes over off-the-shelf
A purchased theme is cheap to start with and expensive to live with. You pay in speed, in code nobody can read, and in every customisation needing a child theme with thirty overrides.
I build themes from scratch with Advanced Custom Fields or blocks, depending on who is editing. The result is usually a fraction of the code and an admin interface where the fields are named something meaningful to the person using them.
Typical WordPress jobs
- A new theme built from scratch to your design.
- Cleanup of installations where 40 plugins do 12 different things.
- Taking over a site after a previous developer or agency.
- Speed optimisation when the site fails Core Web Vitals.
- Updating PHP and the code that snaps along the way.
- WooCommerce customisation in checkout, shipping and product display.
WooCommerce
WooCommerce can absolutely run a store, but it gets heavy as catalogues grow. I work on product data structure, caching strategy and the points in checkout where people typically drop off.
If you have several thousand SKUs and serious growth ahead, I will say out loud if Shopify would be a better fit. The decision is yours, but you should have the grounds for it.
What you get
Concrete deliverables, not a report of recommendations someone else has to find time for.
- A custom theme
Built with ACF or blocks depending on who edits, without the layers a purchased theme drags along.
- Fewer plugins
A map of what is actually used and what each plugin costs in load time. The rest gets solved in the theme.
- Updated PHP and code
Including fixes for the code that snaps under new PHP versions, before it becomes urgent.
- A cleaned database
Stale transients, revisions and leftover tables from plugins deleted long ago.
The work in practice
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3x34
Design focused on conversion
A new WordPress website for private and business customers with design, tracking and a simpler booking flow.
Visit 3x34.dk
WordPress
Dinero
WordPress built to keep up
A custom theme with flexible templates for Dinero's product pages, pricing and guides.
Visit dinero.dk
WordPress
Energii
From class schedule to booking
A WordPress website for the studios with class schedules, pricing and a clear route to booking.
Visit energii.dk
WordPress
Ringkøbing Fjord Museer
10 museums gathered in one website
A WordPress website bringing together museums, experiences and visitor information from across Ringkøbing Fjord.
Visit ringkobingfjordmuseer.dk
How it works
Four steps. You know what happens when, and you can stop after any of them.
- 01
We walk through the job
A 20-30 minute call where you describe what needs to be built or repaired. I ask about platform, access and deadline, and tell you honestly if the job sits outside what I am good at.
- 02
Review of your code
Small jobs get a price after a short clarification. If a larger existing project needs a technical review first, we agree the price and scope of that review before I open the code.
- 03
Written quote with a clear scope
You get a firm agreement on what is included, what is not, and when it will be ready. If the scope changes along the way, we deal with it openly instead of letting it drift.
- 04
Delivery in your own setup
I work in your own repository and your own hosting and deliver in pieces you can see and approve. When we are done, you have the code, the access and documentation that makes you independent of me.
Brands I've worked with
Frequently asked questions
- What does a WordPress developer cost?
- It depends on the job: a new theme costs more than a bug fix, and the price is driven by design complexity, the number of integrations and the state of the existing code. Write what you are facing, I will ask the necessary questions and give a concrete quote, with a same-day reply.
- What does a WordPress developer do?
- Builds and maintains the code behind WordPress sites: themes, blocks, plugins, integrations and the database. Everything beyond what the built-in editor can handle.
- Do we need to meet in person, or can everything happen online?
- Everything can happen online, and it does for most of my clients in Aarhus, Odense, Aalborg and the rest of the country. If you are in the Copenhagen area, I am also happy to meet in person for a kickoff.
- Can you work on a theme someone else built?
- Yes, it is a large part of my work. I read through the code first and tell you honestly whether building on it or starting over makes more sense. Sometimes the answer is to build on it even though the code is ugly.
- Do you use Elementor or other page builders?
- Not for new projects. I happily maintain sites already running on them, but new work I build with custom blocks or ACF, because it gives a faster site and content that can move.
- Do you also do ongoing maintenance?
- To a limited extent and only for clients I have built for: updates, security checks and backup verification. I do not take pure maintenance contracts off the street.
- What about multisite and multiple languages?
- I have worked with both many times. Multiple languages is rarely technically hard, but it doubles the amount of content someone has to keep current, and that cost belongs in the decision.