Area
Tracking
Browsers block more every year. If your tracking still lives entirely in the browser, you are seeing a smaller and smaller share of what actually happens.
I move measurement server-side, set consent up so it holds, and get the numbers in Analytics and the ad platforms close enough to each other that you dare act on them.
It is not an exciting field. But when budget gets allocated on data that is missing a third of the conversions, it gets expensive fast.
- Same-day reply
- Fixed price
- No lock-in
Services
Specific services
Server-side tracking with Google Tag Manager and the Conversions API. Fewer lost conversions, faster pages and full control over what gets sent.
Read moreShopify tracking that measures all the way through checkout. Customer Events, server-side GTM and the Conversions API set up properly.
Read moreGoogle Tag Manager and GA4 setup with a data model that makes sense. Tags, naming and events cleaned up.
Read moreA cookie banner and Consent Mode v2 set up so tracking respects consent — while you still measure the people who say yes.
Read more
Process
How it works
Four steps. You know what happens when, and you can stop after any of them.
- 01
Map what measures today
First we find out what actually fires and what is just sitting there. There are usually three things measuring the same purchase and nobody daring to delete anything.
- 02
Clean up and name things
What is left gets named after a fixed pattern, so you can tell what a tag does without opening it. It sounds small, and it is the difference between a setup you can maintain and one you are afraid of.
- 03
Move measurement server-side
A container on your own subdomain so it is first-party all the way. Consent is respected — this is about measuring the people who said yes, not about getting around the rules.
- 04
Reconcile the numbers
Finally we hold orders up against Analytics and the ad platforms for a period. The numbers will never be identical, but you should know exactly why they differ.
Who does the work
I am the person you will be working with
My name is Mikkel and I have been building for the web since 2010. There is no project manager in between, and you will not get a junior on the job because the senior was busy. What you agree is what gets built, and I am the one building it.
Day to day I am a partner at Bigum&Co, and I have worked on more than 400 projects across ecommerce, pharma, construction and the public sector. Call or write — I usually reply the same day, and I will say straight away if the job is not a fit.
- Experience
- 16 yrs
- Projects
- 400+
- Rating
- 5.0
- Reply time
- Same day
Reviews
What people say about me
I have never come across a developer as dedicated and capable as Mikkel.
Jonas Krogslund(translated from Danish) Mikkel is seriously good, helpful, lightning fast to reply — and on top of that he is a nice person.
Trine Handskemager(translated from Danish) Mikkel delivered competent, professional work setting up my website. Everything ran quickly and without a hitch.
Sisse Find(translated from Danish)
Brands I have worked with
A selection. Some freelance, some through agencies, some across several years.
