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Mikkel TschentscherWeb Developer
DanskEnglish

SEO workshop

An SEO workshop that turns your own site into the course material

In my SEO workshop we work directly on your own site, so the day ends with concrete improvements and a plan for the rest. After 16 years and more than 400 projects I know which efforts move rankings, and those are what I build the day around.

+45 22 51 31 79
  • I usually reply the same day
  • Written estimate before work starts
Mikkel Tschentscher

  • The technical help I cannot do without

    I would never be able to serve my clients as well as I do without Mikkel.

    Janni ClausenConference coordinator, Komponent and KL(translated from Danish)

  • Sets the standard for other suppliers

    Warning: work with Mikkel and you risk damaging your relationship with every other supplier you have. It happens because he sets, by nature, an extraordinary standard for flexibility, decency and not least delivery time.

    Thomas Von BigumInstructor(translated from Danish)

  • Carries the project all the way through

    When you work with Mikkel, you can be certain the project gets carried 100% of the way.

    Simon Bille Hjort MartinsenColleague at Bigum&Co(translated from Danish)

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SEO workshop

The agenda for the day

  • Keyword research: how to find out what people actually search for, and why it is rarely what you call the product internally.
  • Prioritisation: how to judge whether a keyword is worth pursuing without fixating on volume.
  • Page structure: how a page is put together so it is both readable and findable.
  • Search Console: the three reports that actually get used, and what to look for in them.
  • Technical: when to bring in a developer, and exactly what to ask for.

Who the course is meant for

Marketers, content owners and editors who write for the web and can change something on the site themselves afterwards. Prior SEO knowledge is not necessary.

If every decision about the site sits with an agency, I say so honestly: the day then becomes knowledge without action. If developers are attending, I build a technical version with different content.

What you go home with

A prioritised action plan, a keyword list we made together, and a template for how new pages are structured. All anchored in your own site, so you can start the next day.

If you choose a full day over a half, we also get to rewrite a couple of real pages while I am in the room. That exercise makes the rest of the plan much easier to follow.

What you get

Concrete deliverables, not a report of recommendations someone else has to find time for.

  • Teaching on your own site

    I review the site before the course, so every example comes from your pages and your industry.

  • A keyword list

    Built together during the day, with an honest judgement of what is worth pursuing.

  • A prioritised action plan

    Concrete tasks sorted by what is easiest to start on, ready to use the next day.

  • A template for new pages

    A reusable recipe for structuring a page for both readers and search engines.

The work in practice

View all cases

How it works

Four steps. You know what happens when, and you can stop after any of them.

  1. 01

    Scoping call

    We go over who is attending, what they already know, and what they should be able to do afterwards. From that I propose topics and a programme for the day.

  2. 02

    Your cases are collected

    You send two or three tasks the participants genuinely spend time on. I build the exercises around those, so nobody has to translate examples from a foreign industry into their own.

  3. 03

    The day itself, at your office

    The morning is walkthroughs with short exercises, the afternoon is independent work on your cases while I help at the screens. The pace gets adjusted to the group as we go.

  4. 04

    Follow-up and materials

    After the day you get the slides, prompts and a document with the solutions that were built. A follow-up session a few weeks later can be added once the questions from daily use have surfaced.

Brands I've worked with

  • MT Højgaard Danmark
  • Egmont
  • NNIT
  • Visma
  • Lomax
  • Pascal
  • able.
  • OOONO
  • Novo Nordisk Fonden
  • Energii
  • Maersk Tankers
  • Nordkysten Entreprenørfirmaet

Frequently asked questions

What does an SEO course cost?
It depends on whether you choose a half or full day, how many attend, and how much I need to prepare on your site. Write to hello@mikkeltschentscher.dk and you get a concrete quote after a short talk, with a same-day reply.
Who is the course aimed at?
Marketers, content owners and editors who write for the web themselves. No prior SEO knowledge is needed, but it helps to have access to the site and influence over what goes on it.
Is it half a day or a full day?
Both exist. Half a day covers the essentials, while a full day leaves time for participants to rewrite pages themselves while I am there to guide.
Do you also teach in Jutland and on Funen?
Yes. I run SEO workshops in Aarhus, Aalborg, Odense and the rest of the country, as well as in Copenhagen where I am based. If you prefer video, the course also runs online.
How many can attend?
I do not set a hard limit, but smaller groups get more out of the day because there is time for each person's pages. Large departments I happily split across several sessions.
Is a site review included?
A light version, yes. I review the site beforehand so the examples are your own, and the findings I make go into the action plan. An in-depth technical audit is a separate piece of work.
Can you run the workshop for an agency?
Yes, that happens regularly. The content then gets more technical because the starting point is higher, and we spend more time on the cases where the client's platform gets in the way.

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