SEO
SEO audit
An SEO audit is only worth something if someone can act on it afterwards. So I write them as a task list with reasoning, not as a report with conclusions.
- Same-day reply
- Fixed price
- No lock-in
- Prioritised task list
- Competitor comparison
- Video walkthrough
- Fixed price
Service
SEO audit
What the audit covers
- A full crawl of the site, with the errors that actually matter flagged and the rest filtered out.
- A review of Search Console: what you appear for, what you get clicks on, and where the gap is.
- A comparison with three competitors — what they rank for that you have no page for.
- Speed on the most important page types, measured in both field and lab data.
- A list of the terms where you sit just outside the top ten and only need a nudge.
What you receive
A ten to fifteen page document where each item has a reason, an effort estimate and an expected effect. The items are sorted so you can work top to bottom.
Plus a video walkthrough where I go through the list. Most people find it more useful than the document, because it is easier to hear what is urgent.
Deliverables
What you get
Concrete deliverables, not a report of recommendations someone else has to find time for.
- A 10-15 page document
Each item with a reason, an effort estimate and an expected effect. Sorted so you can work top to bottom.
- A video walkthrough
Where I go through the list. Most people find it more useful than the document, because it is easier to hear what is urgent.
- A competitor comparison
Three competitors: what they rank for that you have no page for, and where you are close to overtaking them.
- A list of quick wins
The terms where you sit just outside the top ten and only need a nudge. That is where the fastest results are.
Process
How it works
Four steps. You know what happens when, and you can stop after any of them.
- 01
Find what blocks you
I start with a full crawl and a review of Search Console. There is nearly always something technical in the way that makes the rest of the work wasted if it is not cleared first.
- 02
A prioritised list
Everything I find gets sorted by return on effort. You can see the reasoning behind each item, so you can judge for yourself whether I am right.
- 03
The fixes get made
I deliver the work as pull requests in your own repository, not as recommendations someone else has to find time for. That is the whole reason to hire a developer for SEO.
- 04
Measurement and follow-up
We measure before and after on real visitors. You get a short monthly update, including the months where nothing happened, because that is information too.
Who does the work
I am the person you will be working with
My name is Mikkel and I have been building for the web since 2010. There is no project manager in between, and you will not get a junior on the job because the senior was busy. What you agree is what gets built, and I am the one building it.
Day to day I am a partner at Bigum&Co, and I have worked on more than 400 projects across ecommerce, pharma, construction and the public sector. Call or write — I usually reply the same day, and I will say straight away if the job is not a fit.
- Experience
- 16 yrs
- Projects
- 400+
- Rating
- 5.0
- Reply time
- Same day
In depth
SEO audit
What separates a usable audit from a useless one
Most SEO audits I have seen fail at the same point: they are a tool export with a bit of text around them. Eighty pages where ninety percent of the items are irrelevant, and where nothing says what to do first.
Tools are good at finding things. They are bad at judging whether the things matter. A report listing four hundred pages with "meta description missing" gives no direction if those four hundred pages are filter variants that should never have been indexed in the first place. The real finding is that they exist, not that they lack descriptions.
So I write audits as a task list. Each item has three things: what is wrong, why it matters to your business, and how big a piece of work it is. Items are sorted by the ratio between the last two.
That makes the document shorter. Ten to fifteen pages, not eighty. In return each item can be started on Monday morning by someone who was not involved in producing it.
What an audit cannot answer
An audit can tell you what stands in the way and where the gaps are against competitors. It cannot tell you precisely how much traffic closing those gaps produces, and anyone giving you a number for that is guessing.
It also cannot decide whether a topic is worth pursuing for you specifically. Volume says something, but not everything. Twenty-five searches a month from people ready to buy something expensive is worth more than a thousand from people looking for a free template. That judgement needs you to know things about your customers that I do not.
So the audit works best as the basis for a conversation, not as a verdict. I put my assessment forward, and there are usually two or three points where you know something that changes the priority.
Reviews
What people say about me
I have never come across a developer as dedicated and capable as Mikkel.
Jonas Krogslund(translated from Danish) Mikkel is seriously good, helpful, lightning fast to reply — and on top of that he is a nice person.
Trine Handskemager(translated from Danish) Mikkel delivered competent, professional work setting up my website. Everything ran quickly and without a hitch.
Sisse Find(translated from Danish)
Services
Why me
- 16 years of experience
I have built for the web since 2010 and seen most of the ways a project can come off the rails. It makes the estimates more honest.
- 400+ projects
Across ecommerce, pharma, construction and the public sector. Chances are I have seen something close to your job before.
- You talk to the person coding
No project manager in between, and no junior on the job because the senior was busy. What you agree is what gets built.
Brands I have worked with
A selection. Some freelance, some through agencies, some across several years.
Questions
Frequently asked questions
- How long does it take?
- Typically a week from when I have access. If the site is very large or has several language versions it can take a bit longer.
- What access do you need?
- Search Console and Analytics as a minimum. Access to the CMS and server logs makes the audit better, but is not required to get started.
- Can we get help executing it afterwards?
- Yes. Some take the list to their own team, others have me do the technical part. Both are fine, and the audit is written so someone other than me can use it.
- Do we get the raw data?
- Yes. The crawl and the exports come with it, so you can dig yourselves or hand them to someone else. The audit is not written to tie you to me.
- Can you compare against specific competitors?
- Yes, name them. I prefer your choice to mine, because you know who actually takes customers from you — it is not always the ones who look most like you.
- What if the audit shows there is little to do?
- Then I write that. It has happened, and it is a perfectly good outcome — you then know the money belongs somewhere other than SEO.