SEO
eTilbudsavis
Technical SEO across borders
SEO analysis and technical optimisation focused on indexing, landing pages and visibility in Google.
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SEO audit
An SEO audit with an action plan you can start on Monday
An SEO audit shows what is holding your website back in Google and in which order to solve it. I have audited everything from small company sites to large webshops over 16 years. You get a prioritised task list with reasoning and a video walkthrough.
- I usually reply the same day
- Written estimate before work starts
SEO audit
What the SEO audit covers
- A full crawl of the site with the errors that really cost visibility flagged and the rest filtered out.
- A Search Console review: what you appear for, what you get clicks on, and where the gap sits.
- A comparison with up to three competitors and the searches they rank for unopposed by you.
- Speed measurements on the most important page types, in both field and lab data.
- Keywords where you sit just outside the top ten and only need a small push.
Typical findings in an SEO audit
- Important pages not indexed at all, and unimportant ones cluttering the index.
- Internal links pointing at old URLs through long redirect chains.
- Several pages fighting over the same keyword and taking turns ranking.
- Titles and descriptions that are auto-generated or missing entirely.
- Topics competitors rank for that you never made a page about.
How I hand over the audit
You get a ten to fifteen page document where every item has a reason, an effort estimate and an expected effect. The items are sorted so you can work down the list from the top.
On top of the document you get a video walkthrough where I explain the findings in plain language. Most clients use it to give the rest of the organisation a quick overview.
What you get
Concrete deliverables, not a report of recommendations someone else has to find time for.
- A 10-15 page document
Every item with reasoning, effort and expected effect, sorted with the most important at the top.
- A video walkthrough
I walk through the list on video, so it is easy to hear what is urgent and easy to share internally.
- A competitor comparison
What do competitors rank for that you have no page for, and where are you close to overtaking them?
- A list of quick wins
The keywords where you sit just outside the top ten. Those can be moved fastest with the least effort.
The work in practice
View all casesHow it works
Four steps. You know what happens when, and you can stop after any of them.
- 01
Crawl and data review
I crawl the entire site and go through Search Console for indexing errors, coverage and search terms. That gives a picture of how far from your potential you are before anyone touches anything.
- 02
Prioritised by impact
The findings go into a list sorted by what moves the most for the least work. Each item comes with its reasoning, so you can challenge the priorities if you disagree.
- 03
Implementation in the code
The fixes are written and shipped by me: redirects, canonical tags, structured data, speed. If you have your own dev team, I deliver precise, testable tickets for them instead.
- 04
Measuring the effect over time
Rankings and organic traffic are tracked in the weeks that follow, and you get a short status every month. If a number goes the wrong way, I dig into why instead of dressing up the graph.
Brands I've worked with
Frequently asked questions
- What does an SEO audit cost?
- It depends on the size of the site, the number of language versions and how deep the competitor part should go. Write to me with a link, we clarify the scope with a couple of questions, and you get a fixed price for the job. I reply the same day.
- What does an SEO audit contain?
- A review of the technical side, content, structure and competitors, collected in a prioritised action plan of ten to fifteen pages plus a video walkthrough. In short: what is wrong, why it matters, and what to do first.
- Do you produce SEO audits for companies outside the capital?
- Yes, the audit is built on data and needs no physical meetings, so I have produced them for clients in Aarhus, Odense, Aalborg and many other places. The walkthrough happens on video unless you are near Copenhagen and would rather meet.
- How quickly can you see results from SEO?
- The audit itself is ready in about a week, but the effect of executing it is measured in months. The technical items can register within a few weeks, while content and structure work typically shows over three to six months. I would not promise you anything else.
- What access do you need?
- Search Console and Analytics as a minimum. Access to the CMS and server logs sharpens the audit but is not a requirement to get started.
- Can we execute the plan ourselves afterwards?
- Yes, it is written for that. Some clients hand the list to their own team or agency, others ask me to take the technical part since I already know the findings. The raw data and crawl come with it, so you are not tied to me.
- Can you compare us against specific competitors?
- Yes, and I prefer that you name them. You know who actually takes customers from you, and it is not always the ones who resemble you most on paper.
- What if the audit shows there is little to gain?
- Then I say so plainly. It has happened before, and it is a useful outcome. You then know the budget does more good somewhere other than SEO.