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Mikkel Tschentscher
daen

Organic marketing for your store

A store needs to be discoverable and help customers reach the right purchase. I work on product and category pages, organic visibility and purchase measurement. We choose the work around your products, customers and existing store.

+45 22 51 31 79
  • I usually reply the same day
  • Written estimate before work starts
Mikkel Tschentscher

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  • My go-to guy

    That is why I can still give Mikkel my very best recommendations.

    Janni E Clausen (Janniclausen)(translated from Danish)

  • Competent, flexible and helpful

    Probably the best developer ever in the digital industry. Mikkel is incredibly competent, flexible and helpful. On top of his outstanding skills, he delivers far beyond expectations. A huge recommendation from me!

    Prince Jamal Minhas(translated from Danish)

  • You know exactly what you get

    I give him my warmest recommendation, because in my opinion he is the best partner you can get.

    Jesper SideniusPartner, Green Solar Energy(translated from Danish)

Ecommerce marketing

Start with products, stock and customer needs

It rarely makes sense to give the entire catalogue equal attention. We review categories, demand, stock and the margin information you can provide. A category with relevant products in stock needs different work from an unavailable seasonal item.

I also review whether customers can find the right product and understand differences between variants. Product data, images and delivery information need to support that decision.

Category pages and organic search

A category page should help visitors choose between products. I work on structure, filtering, internal links and the questions that matter before purchase. Technical duplication or indexing problems are investigated through SEO before building more landing pages.

From a visit to purchase and repeat purchase

We distinguish product interest, an added cart and a completed order. I review purchase and value measurement so the same order is not counted repeatedly. When the store and analytics disagree, the difference needs explaining before drawing conclusions.

Repeat purchases raise different questions from the first order. Does the product have a natural repurchase interval? Can the customer find instructions and relevant follow-up? I can help plan content and technical connections to your existing email and customer systems. Setup and editorial work are scoped in the agreement.

Priorities with a concrete next step

  • Choose a category or purchase journey as the first task.
  • Describe the problem, the expected change and the required dependencies.
  • Agree who provides product knowledge, content, code and approval.
  • Verify the journey technically and later review relevant visits and purchases under comparable conditions.

A quote for the actual task

Send your website URL, describe the goal and explain who can contribute subject knowledge and content. We define the deliverable and agree responsibilities, timing and follow-up. I quote for that scope. Larger development work or a new initiative is agreed separately.

I do not manage ad accounts or buy media. If you already work with an advertising specialist, I can collaborate on the website and measurement. Your existing data and system access remain with you.

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How it works

Four steps. You know what happens when, and you can stop after any of them.

  1. 01 / 04

    Goal and starting point

    We choose the customer action that matters and review the pages and data you already have.

  2. 02 / 04

    Tasks and responsibilities

    You receive a prioritised list of deliverables, dependencies and an agreement on who contributes what.

  3. 03 / 04

    Content and implementation

    We deliver the agreed work in your existing system. Larger changes get a separate scope.

  4. 04 / 04

    Checks and follow-up

    We check the delivery and follow relevant visits and enquiries. We distinguish a click from an actual customer.

Brands I've worked with

  • MT Højgaard Danmark
  • Egmont
  • NNIT
  • Visma
  • Lomax
  • Pascal
  • able.
  • OOONO
  • Novo Nordisk Fonden
  • Energii
  • Maersk Tankers
  • Nordkysten Entreprenørfirmaet

Frequently asked questions

Are Google Ads and paid social included?
No. This service covers organic work and the store. I can collaborate with your advertising specialist on the technical system and measurement, but do not manage campaigns or media spend.
Do we need a new store?
Not by default. We start with the existing store and its specific issues. A larger redesign or platform migration gets a separate scope if needed.

Define the scope of your task

Send your website URL, what you need solved and your desired deadline. I will assess the next step and describe what the quote includes. Larger investigations are agreed separately before work begins.