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A marketing consultant focused on organic growth

Get help choosing the marketing tasks that need doing and getting them delivered. I connect SEO, content, the website and measurement. We agree a specific deliverable rather than starting with a subscription or another channel.

+45 22 51 31 79
  • I usually reply the same day
  • Written estimate before work starts
Mikkel Tschentscher

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Read every review
  • Sets the standard for other suppliers

    Warning: work with Mikkel and you risk damaging your relationship with every other supplier you have. It happens because he sets, by nature, an extraordinary standard for flexibility, decency and not least delivery time.

    Thomas Von BigumInstructor(translated from Danish)
  • Carries the project all the way through

    When you work with Mikkel, you can be certain the project gets carried 100% of the way.

    Simon Bille Hjort MartinsenColleague at Bigum&Co(translated from Danish)
  • The most solution-oriented developer

    In Mikkel's world there are challenges rather than problems.

    Michael Roscoe PedersenEntrepreneur(translated from Danish)

Marketing consultant

What should marketing lead to?

More visits are useful when they come from people who can use your offer. I start with the audience and the action you want more people to complete: a qualified enquiry, a booking or a purchase.

We review the existing pages, search data and what you know from customer conversations. Then we decide whether to improve an answer, build a missing page, fix a technical problem or correct measurement.

A plan that can turn into work

The plan describes the task, the affected page, who contributes and how we decide whether the deliverable works. I can handle technical fixes and publishing and collaborate with the person who knows the products or writes the copy.

An illustrative example is a company receiving many guide visits but few relevant enquiries. The first task may be to explain when the service applies, show a concrete deliverable and make the contact route clear. That is a hypothesis to investigate in the data and visitor journey.

An illustrative scoped marketing plan
TaskContributionCheck
Identify the main customer questionsSales and subject specialists supply actual questionsThe brief defines the audience, answer and next step
Improve the relevant service pageI handle structure and technical publishing; copy responsibilities are agreedContent and contact journey are reviewed on mobile and desktop
Follow relevant enquiriesWe agree how to record a qualified enquiryClicks and actual enquiries are reported separately

Working with your team

If you already have a marketing lead, writer or agency, I can take the part that is missing. We agree decisions, approval and access so the work does not stall between disciplines. I do not take over your brand work or pretend one person can deliver every discipline.

A quote for the actual task

Send your website URL, describe the goal and explain who can contribute subject knowledge and content. We define the deliverable and agree responsibilities, timing and follow-up. I quote for that scope. Larger development work or a new initiative is agreed separately.

I do not manage ad accounts or buy media. If you already work with an advertising specialist, I can collaborate on the website and measurement. Your existing data and system access remain with you.

View all cases

How it works

Four steps. You know what happens when, and you can stop after any of them.

  1. 01 / 04

    Goal and starting point

    We choose the customer action that matters and review the pages and data you already have.

  2. 02 / 04

    Tasks and responsibilities

    You receive a prioritised list of deliverables, dependencies and an agreement on who contributes what.

  3. 03 / 04

    Content and implementation

    We deliver the agreed work in your existing system. Larger changes get a separate scope.

  4. 04 / 04

    Checks and follow-up

    We check the delivery and follow relevant visits and enquiries. We distinguish a click from an actual customer.

Brands I've worked with

  • MT Højgaard Danmark
  • Egmont
  • NNIT
  • Visma
  • Lomax
  • Pascal
  • able.
  • OOONO
  • Novo Nordisk Fonden
  • Energii
  • Maersk Tankers
  • Nordkysten Entreprenørfirmaet

Frequently asked questions

Can you implement the plan too?
Yes, I can handle agreed technical changes and publishing. We separately agree who supplies subject knowledge, writes and approves the content. The plan can also be handed to your team.
Do you manage paid advertising?
No. I help with organic visibility, the website and measurement. If you use an advertising agency, we can collaborate on the technical work without me managing ad spend.

Define the scope of your task

Send your website URL, what you need solved and your desired deadline. I will assess the next step and describe what the quote includes. Larger investigations are agreed separately before work begins.