From customer questions to a usable content plan
Useful content starts with what customers need to know. I help find gaps in your current content, define topics and write briefs your subject specialists and writers can use. Each page gets a purpose and a route to the relevant offer.
- I usually reply the same day
- Written estimate before work starts
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Improve what you already have
I review existing pages, customer questions and relevant search data. Two pages may belong together, a product page may lack important details, or a guide may be hard to find from its service. That review comes before a list of new articles.
We assign topics according to the visitor's task. Someone choosing a supplier needs a different page from someone learning a concept. This makes the website easier to navigate and reduces unnecessary topic overlap.
A brief the writer can use
- Audience and the question the page must answer.
- Page type, main topic and existing pages it must stay distinct from.
- Subject details, original examples and sources to include.
- A proposed title, opening answer and headings.
- Relevant internal links and the reader's next step.
- Responsibilities for writing, approval, publishing and review.
An illustrative content sequence
Imagine a business selling a technical product. Customers ask whether it fits their current system, what installation involves and what they need to prepare. Useful work might be a compatibility overview on the product page and an installation guide that support can link to.
The two pages should not repeat one another. The product page helps with the decision; the guide helps with preparation. This is an illustrative method, not a documented client result.
Publishing and maintenance
I can implement the content in your existing WordPress, Shopify or Next.js site. We check titles, links, mobile reading and whether the page can be found. Once the material is approved, we agree what needs maintaining and who reviews the first data.
A quote for the actual task
Send your website URL, describe the goal and explain who can contribute subject knowledge and content. We define the deliverable and agree responsibilities, timing and follow-up. I quote for that scope. Larger development work or a new initiative is agreed separately.
I do not manage ad accounts or buy media. If you already work with an advertising specialist, I can collaborate on the website and measurement. Your existing data and system access remain with you.
How it works
Four steps. You know what happens when, and you can stop after any of them.
- 01 / 04
Goal and starting point
We choose the customer action that matters and review the pages and data you already have.
- 02 / 04
Tasks and responsibilities
You receive a prioritised list of deliverables, dependencies and an agreement on who contributes what.
- 03 / 04
Content and implementation
We deliver the agreed work in your existing system. Larger changes get a separate scope.
- 04 / 04
Checks and follow-up
We check the delivery and follow relevant visits and enquiries. We distinguish a click from an actual customer.
Brands I've worked with
Frequently asked questions
- Do we need to publish a set amount of content?
- No. The amount follows the tasks and questions that need answers. Improving an existing page may be more useful than another article.
- Who writes the copy?
- We agree this for the task. I help with analysis, structure, briefs and implementation and can work with your specialists and writers. An external editorial team is not included without a separate agreement.
Define the scope of your task
Send your website URL, what you need solved and your desired deadline. I will assess the next step and describe what the quote includes. Larger investigations are agreed separately before work begins.