SEO content with something specific to say
I help plan, write and edit website and store content. We begin with customer questions and your expert information. Each page has a clear purpose, a brief and agreed approval so it can be published accurately with a relevant next step.
- I usually reply the same day
- Written estimate before work starts
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Read every reviewSEO content
Choose the page and search intent first
A guide and a service page serve different purposes. I examine the reader's task and whether an existing URL already answers it. Closely related variants are grouped when the answer is the same.
The brief defines audience, questions, necessary information and the next step, including sources and original material. Keyword data cannot replace product knowledge or actual working methods.
Write from what the business can substantiate
We collect expert information and mark what is missing. Technical capabilities, cases and prices need verification. Credentials, results and features are not invented for persuasive copy.
Clearly labelled illustrative examples can support understanding. Documented cases and original images are selected for their usefulness, rather than adding generic claims or unnecessary length.
From brief to a finished page
- Define the main question and page type.
- Collect expert information and relevant sources.
- Write or edit title, introduction and sections.
- Use tables and examples where they clarify a decision.
- Obtain agreed expert approval.
- Publish and verify links, metadata, mobile use and the next step.
Agree production and maintenance
I can deliver a defined writing engagement or work with your writers. Page count, expert contributions, review rounds and publishing ownership are agreed. Ongoing editorial work and large product-copy volumes are scoped separately.
After publication, queries and customer questions can improve the answer. Neither a fixed word count nor a guaranteed ranking follows from writing. The delivery is the agreed content and verification.
How it works
Four steps. You know what happens when, and you can stop after any of them.
- 01 / 04
Crawl and data review
I crawl the entire site and go through Search Console for indexing errors, coverage and search terms. That gives a picture of how far from your potential you are before anyone touches anything.
- 02 / 04
Prioritised by impact
The findings go into a list sorted by what moves the most for the least work. Each item comes with its reasoning, so you can challenge the priorities if you disagree.
- 03 / 04
Implementation in the code
The fixes are written and shipped by me: redirects, canonical tags, structured data, speed. If you have your own dev team, I deliver precise, testable tickets for them instead.
- 04 / 04
Measuring the effect over time
Rankings and organic traffic are tracked in the weeks that follow, and you get a short status every month. If a number goes the wrong way, I dig into why instead of dressing up the graph.
Brands I've worked with
Frequently asked questions
- Can you improve existing copy?
- Yes. We review purpose and facts and fix unclear answers, preserving relevant existing URLs unless there is a concrete reason to move them.
- Do you use AI for content?
- AI may assist with structure and drafts. Claims, sources and deliverables still require checking and explicit approval responsibility.
Define the scope of your task
Send your website URL, what you need solved and your desired deadline. I will assess the next step and describe what the quote includes. Larger investigations are agreed separately before work begins.