Make your offer easier to evaluate and choose
I help businesses with organic B2B marketing across search, content and websites. We start with the questions customers and their colleagues must answer before buying. Work is allocated to specific pages, expert contributions and a useful path to contact.
- I usually reply the same day
- Written estimate before work starts
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Understand the roles in the purchase
Users, technical reviewers and buyers can ask different questions about one service. We collect specific questions from sales and enquiries and translate them into website requirements.
The answers may concern scope, integrations, internal time or post-handover ownership. Unknown information goes back to your experts rather than becoming generic sales copy.
Connect service pages to evidence and knowledge
A service page explains the offer, a guide supports a decision and a case documents real work. I help structure and connect them so prospects can evaluate the business without prior context.
The scope can include planning expert posts for relevant organic channels. Ongoing production, moderation and response times are separate responsibilities.
A possible first B2B engagement
- Scope one service and its core audience.
- Review current pages and available search data.
- Prepare briefs with questions and expert dependencies.
- Improve priority pages and their connections.
- Verify contact journeys and qualified-enquiry definitions.
- Deliver the next priorities with clear ownership.
Measure journeys and enquiry quality
More visits are insufficient when they come from people seeking a different service. We select measures for relevant pages and compare recorded actions with sales feedback, documenting data limitations.
This service does not manage advertising accounts. Organic work has its own plan and scope, starting with your priority offer and the questions prospects ask.
How it works
Four steps. You know what happens when, and you can stop after any of them.
- 01 / 04
Goal and starting point
We choose the customer action that matters and review the pages and data you already have.
- 02 / 04
Tasks and responsibilities
You receive a prioritised list of deliverables, dependencies and an agreement on who contributes what.
- 03 / 04
Content and implementation
We deliver the agreed work in your existing system. Larger changes get a separate scope.
- 04 / 04
Checks and follow-up
We check the delivery and follow relevant visits and enquiries. We distinguish a click from an actual customer.
Brands I've worked with
Frequently asked questions
- Can we use our own experts and writers?
- Yes. We divide subject input, writing, publishing and approval. I can own structure, technical implementation or another agreed part.
- Do we need a new website?
- Not necessarily. We start with specific pages and journeys. A redesign needs its own reason and scope.
Define the scope of your task
Send your website URL, what you need solved and your desired deadline. I will assess the next step and describe what the quote includes. Larger investigations are agreed separately before work begins.