--- title: "Website optimization for your visitors" url: "https://mikkeltschentscher.dk/en/services/web-development/website-optimization" language: "en" updated: "2026-10-25" --- # Website optimization for your visitors Website optimization starts with what goes wrong for the visitor: a slow product page, a failing form or navigation that is hard to follow. I find the cause, agree the scope and fix it in your existing system. We agree the work before it starts. [+45 22 51 31 79](tel:+4522513179 "Call Mikkel Tschentscher at +45 22 51 31 79") - I usually reply the same day - Written estimate before work starts ![Mikkel Tschentscher](https://mikkeltschentscher.dk/images/derived/speaking.ae4c8c8ab739.png) star reviews [Read every review](https://mikkeltschentscher.dk/en/reviews) - You know exactly what you get > I give him my warmest recommendation, because in my opinion he is the best partner you can get. Jesper SideniusPartner, Green Solar Energy(translated from Danish) - Technically strong and reliable > I feel I can stand behind his work 100%, he is technically extremely capable, and I therefore recommend to my clients that we use Mikkel for the web work. Susan DamGraphic designer and social media manager(translated from Danish) - My lifeline when something is urgent > Mikkel Tschentscher is my lifeline when something is urgent and nobody else can work it out. Torben WieseSpeaker and booker(translated from Danish) ## Website optimization ### What needs to improve? Send the specific page and describe what you or your customers experience. I review the journey on mobile and desktop alongside the measurements you already have. We need to distinguish a technical failure from a page that is hard to understand. A low performance score is a clue, not a complete diagnosis. The same applies to a high bounce rate. Before making changes, we agree which action should work better and how to verify it afterwards. From symptom to a testable task | Symptom | What I investigate | How the change is checked | | --- | --- | --- | | The page responds slowly | Images, scripts, response times and the visitor's journey | Compare the same page under the same test conditions | | The form gives no confirmation | Validation, submission and receipt of the enquiry | A test enquiry must arrive and show a clear confirmation | | Visitors cannot find a product | Categories, navigation, filtering and search | Complete the agreed task on mobile and desktop | ### Performance and stability Large images, unnecessary apps and JavaScript can make a simple page slow. I inspect what the browser loads, when the content becomes visible and whether the layout shifts during use. The fix may be smaller images, fewer dependencies or a theme change. I distinguish controlled test measurements from field data collected from real visits. A change can be tested immediately, while field data needs time and enough visits. - [Core Web Vitals and performance](https://mikkeltschentscher.dk/en/services/seo/core-web-vitals) ### Navigation, forms and the route to purchase I review the points where a visitor has to choose or enter information. Is the next step clear? Does an error explain what to correct? Do controls work with a keyboard and on a small screen? We fix the actual obstacle rather than automatically redesigning everything. An example might be a booking form that only reveals an error after submission. The scope could cover clear fields, understandable validation and a working confirmation. This illustrates a task, not a promised conversion increase. ### Technical SEO or a new website? If the issue concerns crawling, indexing or canonical tags, that part belongs to technical SEO. If the structure and platform need replacing, it may be a new development project. I explain what can improve within the current system and what needs a larger scope. - [Technical SEO](https://mikkeltschentscher.dk/en/services/seo/technical-seo) - [Website development](https://mikkeltschentscher.dk/en/services/web-development/website-development) ### What to send for a quote - The page URL and a short description of the issue. - Which action should work better and how to reproduce the problem. - The platform, relevant integrations and desired deadline. - Any measurements or error messages. Share access through an agreed secure channel when needed. ## What you get Concrete deliverables, not a report of recommendations someone else has to find time for. - A defined scope We agree which pages and journeys to improve and what remains outside the task. - Implemented changes The work is implemented in your existing theme, code and hosting. - Verification The agreed journey is tested, and measurements include a date and test conditions. - A usable handover You receive a description of the changes and any follow-up work. ## Selected cases [View all cases](https://mikkeltschentscher.dk/en/cases) - Development ### Sonance Product tools for a global audio brand Shopify development with theme changes and product tools for an international store. - [Development](https://mikkeltschentscher.dk/en/services/web-development) - [Shopify](https://mikkeltschentscher.dk/en/services/web-development/shopify-development) - [Theme development](https://mikkeltschentscher.dk/en/services/web-development/shopify-development) [Visit sonance.com](https://sonance.com/) [ ![Sonance, website](https://mikkeltschentscher.dk/images/derived/sonance-desktop-768.afe71d1ca573.webp) ](https://sonance.com/) - WordPress ### Sokkelund Menus, booking and gift cards in one place A WordPress website for the restaurant with booking, menus and gift cards gathered in one place. - [WordPress](https://mikkeltschentscher.dk/en/services/web-development/wordpress-website) - [Booking](https://mikkeltschentscher.dk/en/services/web-development) - [Design](https://mikkeltschentscher.dk/en/services/web-development) [Visit sokkelund.dk](https://sokkelund.dk/) [ ![Sokkelund, website](https://mikkeltschentscher.dk/images/derived/sokkelund-desktop-768.2477bb7d1f4c.webp) ](https://sokkelund.dk/) - SEO ### eTilbudsavis Technical SEO across borders SEO analysis and technical optimisation focused on indexing, landing pages and visibility in Google. - [SEO](https://mikkeltschentscher.dk/en/services/seo) - [Technical SEO](https://mikkeltschentscher.dk/en/services/seo/technical-seo) - [SEO analysis](https://mikkeltschentscher.dk/en/services/seo/seo-audit) [Read about my work for eTilbudsavis](https://mikkeltschentscher.dk/en/cases/etilbudsavis)[Visit etilbudsavis.dk](https://etilbudsavis.dk/) [ ![eTilbudsavis, website](https://mikkeltschentscher.dk/images/derived/etilbudsavis-desktop-768.bfa3ccd5afbd.webp) ](https://mikkeltschentscher.dk/en/cases/etilbudsavis) - Shopify ### OOONO Shopify across markets Shopify development across markets with theme changes, tracking and ongoing improvements to the store. - [Shopify](https://mikkeltschentscher.dk/en/services/web-development/shopify-development) - [Tracking](https://mikkeltschentscher.dk/en/services/tracking) - [Theme development](https://mikkeltschentscher.dk/en/services/web-development/shopify-development) [Read about my work for OOONO](https://mikkeltschentscher.dk/en/cases/ooono)[Visit ooono.com](https://ooono.com/) [ ![OOONO, website](https://mikkeltschentscher.dk/images/derived/ooono-desktop-768.dec41048164c.webp) ](https://mikkeltschentscher.dk/en/cases/ooono) - WordPress ### 3x34 Design focused on conversion A new WordPress website for private and business customers with design, tracking and a simpler booking flow. - [WordPress](https://mikkeltschentscher.dk/en/services/web-development/wordpress-website) - [Tracking](https://mikkeltschentscher.dk/en/services/tracking) - [Design](https://mikkeltschentscher.dk/en/services/web-development) [Visit 3x34.dk](https://3x34.dk/) [ ![3x34, website](https://mikkeltschentscher.dk/images/derived/3x34-desktop-768.9d9e02af1ffa.webp) ](https://3x34.dk/) - WordPress ### Dinero WordPress built to keep up A custom theme with flexible templates for Dinero's product pages, pricing and guides. - [WordPress](https://mikkeltschentscher.dk/en/services/web-development/wordpress-website) [Read about my work for Dinero](https://mikkeltschentscher.dk/en/cases/dinero)[Visit dinero.dk](https://dinero.dk/) [ ![Dinero, website](https://mikkeltschentscher.dk/images/derived/dinero-desktop-768.2cab2459551e.webp) ](https://mikkeltschentscher.dk/en/cases/dinero) - Shopify ### Joule A new AED brand on Shopify A Shopify site with a custom theme and visual product story for Joule's new AED. - [Shopify](https://mikkeltschentscher.dk/en/services/web-development/shopify-development) - [Theme development](https://mikkeltschentscher.dk/en/services/web-development/shopify-development) [Visit jouleaed.com](https://jouleaed.com/) [ ![Joule, website](https://mikkeltschentscher.dk/images/derived/joule-medical-desktop-768.76707171765b.webp) ](https://jouleaed.com/) - WordPress ### Energii From class schedule to booking A WordPress website for the studios with class schedules, pricing and a clear route to booking. - [WordPress](https://mikkeltschentscher.dk/en/services/web-development/wordpress-website) - [Booking](https://mikkeltschentscher.dk/en/services/web-development) - [Design](https://mikkeltschentscher.dk/en/services/web-development) [Visit energii.dk](https://energii.dk/) [ ![Energii, website](https://mikkeltschentscher.dk/images/derived/energii-desktop-768.60b0bc919033.webp) ](https://energii.dk/) - Next.js ### Bigum&Co Courses for companies and job seekers A Next.js course platform with course listings, registration and tracking for companies and job seekers. - [Next.js](https://mikkeltschentscher.dk/en/services/web-development) - [Tracking](https://mikkeltschentscher.dk/en/services/tracking) - [Design](https://mikkeltschentscher.dk/en/services/web-development) [Visit bigum.co](https://bigum.co/) [ ![Bigum&Co, website](https://mikkeltschentscher.dk/images/derived/bigum-co-desktop-768.786c99bb5237.webp) ](https://bigum.co/) - WordPress ### Ringkøbing Fjord Museer 10 museums gathered in one website A WordPress website bringing together museums, experiences and visitor information from across Ringkøbing Fjord. - [WordPress](https://mikkeltschentscher.dk/en/services/web-development/wordpress-website) [Visit ringkobingfjordmuseer.dk](https://ringkobingfjordmuseer.dk/) [ ![Ringkøbing Fjord Museer, website](https://mikkeltschentscher.dk/images/derived/bork-vikingehavn-desktop-768.d48ec3a11c5a.webp) ](https://ringkobingfjordmuseer.dk/) ## How it works Four steps. You know what happens when, and you can stop after any of them. 1. 01 / 04 ### We walk through the job A 20-30 minute call where you describe what needs to be built or repaired. I ask about platform, access and deadline, and tell you honestly if the job sits outside what I am good at. 2. 02 / 04 ### Review of your code Small jobs get a price after a short clarification. If a larger existing project needs a technical review first, we agree the price and scope of that review before I open the code. 3. 03 / 04 ### Written quote with a clear scope You get a firm agreement on what is included, what is not, and when it will be ready. If the scope changes along the way, we deal with it openly instead of letting it drift. 4. 04 / 04 ### Delivery in your own setup I work in your own repository and your own hosting and deliver in pieces you can see and approve. When we are done, you have the code, the access and documentation that makes you independent of me. ## Brands I've worked with - ![MT Højgaard Danmark](https://mikkeltschentscher.dk/logos/mt-hoejgaard.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Egmont](https://mikkeltschentscher.dk/logos/egmont.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![NNIT](https://mikkeltschentscher.dk/logos/nnit.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Visma](https://mikkeltschentscher.dk/logos/visma.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Lomax](https://mikkeltschentscher.dk/logos/lomax.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Pascal](https://mikkeltschentscher.dk/logos/pascal.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![able.](https://mikkeltschentscher.dk/logos/able.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![OOONO](https://mikkeltschentscher.dk/logos/ooono.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Novo Nordisk Fonden](https://mikkeltschentscher.dk/logos/novo-nordisk-fonden.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Energii](https://mikkeltschentscher.dk/logos/energii.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Maersk Tankers](https://mikkeltschentscher.dk/logos/maersk-tankers.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Nordkysten Entreprenørfirmaet](https://mikkeltschentscher.dk/logos/nordkysten.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) ## Frequently asked questions Does the website need rebuilding? Not necessarily. I start with the current system and assess whether a defined change can solve the problem. A larger redesign gets its own scope and quote. Can you promise more sales? I can agree a concrete deliverable and verify that it works. Sales also depend on traffic, products and the offer. We agree relevant goals and distinguish technical verification from subsequent business results. ## Define the scope of your task Send your website URL, what you need solved and your desired deadline. I will assess the next step and describe what the quote includes. Larger investigations are agreed separately before work begins. ## Related - [Core Web Vitals](https://mikkeltschentscher.dk/en/services/seo/core-web-vitals) - [Technical SEO](https://mikkeltschentscher.dk/en/services/seo/technical-seo) - [Google Tag Manager and GA4](https://mikkeltschentscher.dk/en/services/tracking/google-tag-manager) - [Website development](https://mikkeltschentscher.dk/en/services/web-development/website-development) Original: https://mikkeltschentscher.dk/en/services/web-development/website-optimization