--- title: "A partner programme with reconcilable data" url: "https://mikkeltschentscher.dk/en/services/marketing/affiliate-marketing" language: "en" updated: "2026-10-25" --- # A partner programme with reconcilable data I help stores scope and implement the technical side of affiliate marketing. We start with partner roles, product data and valid-order rules, then connect the agreed systems and verify recording and reconciliation. [+45 22 51 31 79](tel:+4522513179 "Call Mikkel Tschentscher at +45 22 51 31 79") - I usually reply the same day - Written estimate before work starts ![Mikkel Tschentscher](https://mikkeltschentscher.dk/images/derived/speaking.ae4c8c8ab739.png) star reviews [Read every review](https://mikkeltschentscher.dk/en/reviews) - You know exactly what you get > I give him my warmest recommendation, because in my opinion he is the best partner you can get. Jesper SideniusPartner, Green Solar Energy(translated from Danish) - Technically strong and reliable > I feel I can stand behind his work 100%, he is technically extremely capable, and I therefore recommend to my clients that we use Mikkel for the web work. Susan DamGraphic designer and social media manager(translated from Danish) - My lifeline when something is urgent > Mikkel Tschentscher is my lifeline when something is urgent and nobody else can work it out. Torben WieseSpeaker and booker(translated from Danish) ## Affiliate marketing ### Define the programme before implementation Partners may provide advice, comparisons or specific referrals. These relationships need different rules and content. We define permitted methods, commission basis and approval so implementation supports the programme you intend to run. I can assess the technical requirements of a platform or network. Partner selection and contractual terms need an owner in your business. Implementation does not guarantee a partner base or incremental sales. ### Provide reliable product data Product identifiers, variants, stock, price and links must match the store. We identify the owning source and agree updates and error handling. Removed products need an intentional data and destination policy. Testing includes variants, discounts and unavailable products. A feed can be syntactically valid while describing the wrong item, so we check both the data and the actual customer destination. ### Validate recording and approval - Test referrals reach the right products. - Orders have stable identifiers and a known calculation basis. - Retries and reloads do not duplicate recording. - Returns and cancellations follow approval rules. - Partner data can be reconciled against store orders. - Errors and manual changes have documented owners. ### A defined technical responsibility Advertising disclosure, data processing and consent must be resolved for the programme. I implement agreed rules and verify data flow. Legal drafting and partner-content approval are separate responsibilities. An initial delivery can be an integration review and specific test plan. Platform costs, commissions and ongoing partner work are scoped separately. ## How it works Four steps. You know what happens when, and you can stop after any of them. 1. 01 / 04 ### Goal and starting point We choose the customer action that matters and review the pages and data you already have. 2. 02 / 04 ### Tasks and responsibilities You receive a prioritised list of deliverables, dependencies and an agreement on who contributes what. 3. 03 / 04 ### Content and implementation We deliver the agreed work in your existing system. Larger changes get a separate scope. 4. 04 / 04 ### Checks and follow-up We check the delivery and follow relevant visits and enquiries. We distinguish a click from an actual customer. ## Brands I've worked with - ![MT Højgaard Danmark](https://mikkeltschentscher.dk/logos/mt-hoejgaard.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Egmont](https://mikkeltschentscher.dk/logos/egmont.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![NNIT](https://mikkeltschentscher.dk/logos/nnit.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Visma](https://mikkeltschentscher.dk/logos/visma.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Lomax](https://mikkeltschentscher.dk/logos/lomax.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Pascal](https://mikkeltschentscher.dk/logos/pascal.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![able.](https://mikkeltschentscher.dk/logos/able.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![OOONO](https://mikkeltschentscher.dk/logos/ooono.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Novo Nordisk Fonden](https://mikkeltschentscher.dk/logos/novo-nordisk-fonden.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Energii](https://mikkeltschentscher.dk/logos/energii.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Maersk Tankers](https://mikkeltschentscher.dk/logos/maersk-tankers.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) - ![Nordkysten Entreprenørfirmaet](https://mikkeltschentscher.dk/logos/nordkysten.svg?dpl=dpl_7ZkN7X8uZzomtouCb3JmNjX6wvj7) ## Frequently asked questions Is affiliate the same as Google Ads? No. This work concerns an agreed partner programme, product data and order reconciliation. It does not include search or social advertising management. Can you work with an existing store? Yes. We examine existing integrations and the selected platform before proposing new systems or a larger rebuild. ## Define the scope of your task Send your website URL, what you need solved and your desired deadline. I will assess the next step and describe what the quote includes. Larger investigations are agreed separately before work begins. ## Related - [Ecommerce marketing](https://mikkeltschentscher.dk/en/services/marketing/ecommerce-marketing) - [Ecommerce development](https://mikkeltschentscher.dk/en/services/web-development/ecommerce-development) - [Server-side tracking for Shopify](https://mikkeltschentscher.dk/en/services/tracking/shopify-server-side-tracking) Original: https://mikkeltschentscher.dk/en/services/marketing/affiliate-marketing